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Marketing for Hospitality and Tourism (第6版)讓你讀了還想再讀

博客來商業理財-行銷/廣告/業務分類超值好書

　　This sixth edition offers a major revision that reflects current trends, including the increasing use of social media in the hospitality industry.

　　New To This Edition:
　　1.New coverage of social media shows how to use Facebook and Twitter to increase customer loyalty, build brand awareness, and reduce promotions costs.

　　2.New student review process involves end user in the development process and ensures each chapter is filled with examples that are current, relevant, clear.

　　3.New cases and examples highlight companies that students can relate to, such as Chipotle and Starbucks.

作者簡介

Philip Kotler

　　現職：Northwestern University

John T. Bowen

　　現職：University of Houston

James Makens

　　現職：Wake Forest University