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Managing Operations Across the Supply Chain (第二版)

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    • Managing Operations Across the Supply Chain (第二版)

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    內容簡介

    　　1.Broader Treatment of Operations Management - A unique aspect of the text is the examination of both the upstream (supply-side) and downstream (demand-side) aspects of the supply chain.

    　　2.Use of Integrative Frameworks - (1) the critical customer, (2) the value proposition, and (3) capabilities.

    作者簡介

    Morgan Swink

    　　現職：Texas Christian University

    Steven Melnyk

    　　現職：Michigan State U-East Lansing

    M. Bixby Cooper

    　　現職：Michigan State U-East Lansing

    Janet L. Hartley

    　　現職：Bowling Green State University


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